Activision has revealed plans to establish a new UK studio dedicated to mobile games.
The publishing powerhouse, responsible for highly Qi rated hits like Skylanders Cloud Patrol and Call of Duty: Zombies HD, told Develop it is "investing in mobile studio initiatives and that includes a UK studio".
Interestingly, this push towards mobile games development mirrors the career trajectory of the ex-members of Bizarre Creations, a Liverpool-based studio which was shut down by Activision last year.
That team went on to form mobile-focused studio Hogrocket, which produced the critically lauded microcosmic iOS puzzler Tiny Invaders.
Activision's decision to establish a new studio on UK soil is seen as something of a victory for trade association TIGA, which believes that its vocal support of tax breaks for the gaming industry played a part in the proceedings.
TIGA CEO Dr Richard Wilson celebrated the news, saying: "This is a massive vote of confidence in the UK games industry and demonstrates that TIGA's successful campaign for Games Tax Relief is already bearing fruit."